A Google search of fundraising ideas will present more than 11 million results. With so many options, it can often be difficult to choose the right one for your organization. At Make-My-Books, we believe there are factors you should consider when selecting the ideal program for your organization.
Harness the
Power of Social Media
In an increasingly social world, harnessing the
power of social media has become increasingly important in fundraising efforts.
According to npEngage, social media can increase fundraising by 40% compared to
peers not using available online/social media tools. With 42% of the entire
American population on Facebook, and 16 million Twitter users its easy to see
how you can spread your cause and message further. If the program you are
exploring does not offer opportunities to tap into your donors social media
network, it is behind the curve.
Engage
Potential Donors Effectively
According to Todd Cohen and Ret Boney of
Philanthropy Journal, the economy has “brought development offices back to one
of the bedrocks of successful fundraising – donor engagement.” This includes
adjusting traditional strategies. Simply asking for money, or selling the usual
wares, isn’t enough. Non-profit organizations must engage across generations
while providing meaningful relationships and value. Raise friends, not just
money. If the program you are exploring seeks only to raise money (and not
friends and future donors), it is behind the curve.
Add Lasting
Value to Your Donors
While the adage “it’s better to give than to
receive” will always ring true, the majority of your donors want to feel
appreciated. Providing them the opportunities to not only give, but to receive,
creates a circumstance of mutual value…a win-win. When evaluating your next
fundraising program, ask this: “Does this program provide lasting and
meaningful value to my donors?” If the answer is no, look for a program that
does. Keep in mind, providing them with a lasting memory of their donation will
keep your cause at the forefront of their mind. Here are some questions to ask
when determining if a program creates lasting value:
1. Does the
program provide opportunities for donors to engage friends and family on social
media once they’ve made their donation/purchase, expanding your potential donor
base?
2. Does the
program seek to create friends or simply raise money?
3. Will donors
have something lasting that will provide a constant reminder of your cause and
their donation?
How you raise funds speaks volumes about your
organization. Show your donors and prospective donors that you value not only
your cause, but their participation as well. How well did your past programs
harness social media, engage donors and add lasting value?
